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Brand Africa 100’s top 10 African brands

Mobile telecoms operator MTN and retailers Shoprite and Woolworths have been named as the top three African brands in the latest Brand Africa 100 ranking.

South African mobile telecoms operator MTN has grown into a pan-African giant.

South African mobile telecoms operator MTN has grown into a pan-African giant.

The top 10 African brands are dominated by South African brands. However, many of these brands do have a footprint in other African countries.

An African brand is defined as a “multi-national brand developed in Africa, by Africans, with a secondary or primary listing in Africa, serving customers primarily in Africa, a growing international recognition and/or footprint, and contributes to Africa’s economic growth and global image and reputation”.

The Brand Africa 100 valuation is based on a methodology that blends a brand’s financial performance and consumer admiration scores to create a unique index and ranking.

African Brands Top 10
RankBrandIndustry GroupCountry of DomicileGlobal Brand Value 2013Africa Brand Value 2013
1MTNTelecoms ServicesSouth Africa5,1724,655
2WoolworthsRetailSouth Africa1,2941,294
3ShopriteRetailSouth Africa1,1151,115
4Pick n PayRetailSouth Africa1,0351,035
5GlobacomTelecoms ServicesNigeria655655
6CastleBeveragesSouth Africa340272
8DangoteConsumer, non-cyclicalNigeria216216
9Guaranty Trust BankBanksNigeria201201
10Tiger BrandsFood diversifiedSouth Africa201201

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  • This is interesting, but I’m wondering why only 2 of the 10 have seen any change in their “Africa Brand Value” since the previous year. Seems quite strange that 8 companies would make NO movement at all, or that any of them wouldn’t drop out and have a newcomer on the scene.

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