Why traditional marketing is not yet dead in sub-Saharan Africa Published by Kwesi Sakyi-Gyinae on 1 October 2012 “Yes, scheme to harness online opportunities for your brand; but no, don’t get drenched in its thickest waters just yet.”
Africa, mobile, and the cue cards marketers can relish Published by Kwesi Sakyi-Gyinae on 24 September 2012 “The United States economy is nine times the size of Africa’s, but Africa has twice as many mobile phones.” This gutsy opening statistic from Ghana-based Bright B. Simons’ intelligent article on why ‘Africa’s True Mobile Revolution Has Yet to Start’ pinched me wide awake the morning I received the e-mail alert.
