Emerging markets: Secrets of resilient multinationals Published by Boston Consulting Group on 10 December 2019 Succeeding in emerging markets is hard enough. To succeed year after year, decade after decade, is an astounding accomplishment. Here’s how some winning multinationals do it.
Africa’s shifting private equity landscape Published by Boston Consulting Group on 22 November 2016 The entry of new kinds of investors is transforming the market.
Why Africa’s private equity-bubble worries are misplaced Published by Boston Consulting Group on 3 October 2016 Is too much money chasing too few companies?
Private equity in Africa: Why investors need new approaches Published by Boston Consulting Group on 19 September 2016 With too many players chasing the same kinds of deals, funds need to consider more flexible investment strategies.
Despite growth of modern retail, traditional trade still a significant opportunity Published by Boston Consulting Group on 2 August 2016 Where do Africans shop?
Overlooked rural consumers a potentially important market Published by Boston Consulting Group on 26 July 2016 Boston Consulting Group identifies rural consumers and Ethiopia as two promising opportunities for multinationals.
Mobile financial services in Africa not as advanced as some might think Published by Boston Consulting Group on 11 March 2015 Although there has been a surge of mobile money use in sub-Saharan Africa, mobile money services are really just getting started.
African consumers are ‘optimistic and pragmatic’ Published by Boston Consulting Group on 28 March 2014 Although they’re putting money aside for a rainy day, African consumers are eager to spend.
Using digital media to build brand image across Africa Published by Boston Consulting Group on 26 March 2014 TV ads, internet campaigns and social media affect Africans’ purchasing decisions.
Smart shoppers: Value matters to African consumers Published by Boston Consulting Group on 25 March 2014 As disposable income is limited, African consumers are selective and smart about what they purchase.
The power and promise of brands – and the perils of a ‘one size fits all’ Published by Boston Consulting Group on 21 March 2014 African consumers are highly brand conscious compared with consumers in other countries around the world.
Tips for addressing Africa’s diversity Published by Boston Consulting Group on 19 February 2014 The size, diversity, complexity and volatility of Africa raise challenging organisational questions for companies.
Meet the new African consumer Published by Boston Consulting Group on 14 February 2014 In order to gain success in African markets, multinational companies need to become truly local.
