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Ranked: Africa’s top brands

MTN has been named the most valued brand in Africa whilst Shell received the nod as the most valued non-African brand in the inaugural Brand Africa 100 rankings.

MTN is the most valued brand in Africa.

MTN is the most valued brand in Africa.

Focusing on a regional representation of Sub-Saharan African countries including Botswana, Democratic Republic of Congo, Ghana, Kenya, Nigeria, South Africa, Tanzania, Uganda and Zambia, Brand Africa 100 is based on a multi-tier methodology that incorporates qualitative, quantitative and secondary research.

Non-African brands still play a dominant role on the continent. African brands represent only 33.7% of all the brands nominated by those that took part in the survey, while international brands account for 66.3%. A further breakdown of the African results indicate that South African brands represent 24% of the share, Nigerian brands represent 9% with Kenyan brands representing the remaining 1%.

“One of the primary drivers of Africa’s growth lies in stimulating and growing thriving African and global businesses and brands in Africa” said Brand Africa founder, Thebe Ikalafeng. “And consumers are the ultimate arbiters of that success.”
Most valued African brands

RankBrandSectorCountry
1MTNTelecoms servicesSouth Africa
2AbsaBanksSouth Africa
3NNPCOil and gasNigeria
4EskomUtilitiesSouth Africa
5ShopriteRetailSouth Africa
6DangoteConsumer, non-cyclicalNigeria
7WoolworthsRetailSouth Africa
8GlobacomTelecoms servicesNigeria
9Pick n PayRetailSouth Africa
10VodacomTelecoms servicesSouth Africa
11CastleBeveragesSouth Africa
12TelkomTelecoms servicesSouth Africa
13SABMillerBeveragesSouth Africa
14Guaranty Trust BankBanksNigeria
15SafaricomTelecoms servicesKenya
16United Bank for AfricaBanksNigeria
17First Bank of NigeriaBanksNigeria
18Tiger BrandsFood, diversifiedSouth Africa
19Zenith BankBanksNigeria
20Intercontinental BankBanks Nigeria
21TechnoOil and gasNigeria
22CloverDairySouth Africa
23Oceanic BankBanksNigeria
24TasticFoodSouth Africa
25Peak MilkDairyNigeria

Most valued brands in Africa (incl. international brands)

RankBrandSectorCountry
1MTNTelecoms servicesSouth Africa
2ShellOil and gasNetherlands
3Coca-ColaBeveragesUnited States
4NikeApparelUnited States
5ToyotaAutoJapan
6AbsaBanksSouth Africa
7NNPCOil and gasNigeria
8VodafoneTelecoms servicesBritain
9HeinekenBeveragesNetherlands
10SamsungElectronicsSouth Korea
11HPElectronicsUnited States
12McDonald'sRetailUnited States
13EskomUtilitiesSouth Africa
14ShopriteRetailSouth Africa
15Pepsi-ColaBeveragesUnited States
16LGElectronicsSouth Korea
17HondaAutoJapan
18DangoteConsumer, non-cyclicalNigeria
19AirtelTelecoms servicesIndia
20Mercedes-BenzAutoGermany


  • Arsène du Gabon

    Claude Herding, Is it a poll? How many persons were questioned?

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