Startup snapshot: Slow economic growth the biggest risk for market research firm Published by Justin Probyn on 13 November 2017 ‘We were competing with big names such as Nielsen, Ispos, and Ecobank Research.’
African Economic Outlook: 10 facts you probably didn’t know Published by Kate Douglas on 26 May 2017 Did you know that only two African countries exported more than they imported last year? Or that Morocco led intra-African investment in 2016?
L’Oréal looks to better understand African beauty Published by Kate Douglas on 12 August 2016 Here is why this global beauty giant is investing in studying African consumers.
Nashua ProAct enables WASP to successfully enter Ghana market Published by Press Office on 29 June 2016 To enable it to start selling in Ghana, WASP used Nashua ProAct software to gather valuable data on the country’s consumables market, and to find out which printer models were most popular.