Three tips for marketing to consumers in townships Published by Kate Douglas on 15 January 2015 How we made it in Africa asked Anisa Kale to share some of her advice for strategically marketing to lower-end consumers in townships.
Have a clear brand message, and stay true to it Published by Michael Wood on 16 May 2014 To connect with consumers, brands must have a clear picture of their target audience.
Five business strategies to increase your success in Africa Published by Harnet Bokrezion on 2 April 2014 Careful and strategic planning is the key to exponential success in Africa, says consultant Dr Harnet Bokrezion.
Smart shoppers: Value matters to African consumers Published by Boston Consulting Group on 25 March 2014 As disposable income is limited, African consumers are selective and smart about what they purchase.
Meet the new African consumer Published by Boston Consulting Group on 14 February 2014 In order to gain success in African markets, multinational companies need to become truly local.
Nigerian consumers upbeat about the future Published by Claude Harding on 8 November 2011 Nigerians are the most optimistic nation in the world with 72% saying they expect “good” or “mostly good” economic conditions in the year ahead.
