Author Archive

Why traditional marketing is not yet dead in sub-Saharan Africa

“Yes, scheme to harness online opportunities for your brand; but no, don’t get drenched in its thickest waters just yet.”

Africa, mobile, and the cue cards marketers can relish

“The United States economy is nine times the size of Africa’s, but Africa has twice as many mobile phones.” This gutsy opening statistic from Ghana-based Bright B. Simons’ intelligent article on why ‘Africa’s True Mobile Revolution Has Yet to Start’ pinched me wide awake the morning I received the e-mail alert.