Research Africa effectively engages the ‘Base of the Pyramid’, people living on or below US$2 per day, as social agents by participating in incentive-based surveys and working to create new economic opportunities for people living in poverty. In exchange for their feedback, respondents receive mobile phone credit for participating in market surveys.
Finance ready plan
In operation since 1995, Principal Company Ltd has primarily dealt with the importation and sale of bakery ingredients. Despite providing a steadily growing business over the past decade, Principal Company has noted the potential market in Tanzania, and East Africa more generally, to process and sell products themselves, which they currently import.