Is Africa’s middle class emerging or not? Published by Ben Longman on 10 July 2015 The backlash against the story of the emerging middle class in Africa has begun.
Lessons from launching a frozen yogurt store in Ethiopia Published by Dinfin Mulupi on 2 April 2015 Yogurt-Inn is the first frozen yogurt store in Ethiopia.
How to understand Africa’s middle class Published by Ben Longman on 25 March 2015 Ben Longman unpicks the true size of the middle class, how to understand it and track its growth.
The impact of country specific demographic factors on consumer behaviour Published by Euromonitor International on 10 March 2015 Customers are generally influenced by a series of issues when making purchasing decisions.
GDP and population data not enough to predict brand success in Africa Published by Staff Writer on 25 February 2015 Hard retail data, consumer needs and behaviour, combined with macro-economic datasets, are better indicators of opportunity in African markets.
Rising brand consciousness among Zambian middle class Published by Kate Douglas on 29 October 2014 Abhilash Bajpai, director of home electronics and appliances retailer, Radian Stores, talks about the rise in brand consciousness he is seeing in Zambia.
Random reflections from a week in Lusaka Published by Kate Douglas on 30 September 2014 How we made it in Africa’s‘s Kate Douglas reflects on some of the business and social characteristics of Lusaka.
Want to crack the Nigerian market? Five tips for consumer goods companies Published by Kate Douglas on 30 July 2014 McKinsey shares some strategies for success in the Nigerian market.
Consumer potential: Three Nigerian city clusters to compete with Lagos Published by Kate Douglas on 28 July 2014 McKinsey suggests three city clusters in Nigeria with sizable populations to rival Lagos.
African consumers are ‘optimistic and pragmatic’ Published by Boston Consulting Group on 28 March 2014 Although they’re putting money aside for a rainy day, African consumers are eager to spend.
Unilever director rounds up consumer goods business in 2013 Published by Dinfin Mulupi on 18 December 2013 “It has been a year that has tested business and the capacity of business to survive at a time like this.”
Six tips on how to successfully expand your consumer goods company into Africa Published by Jaco Maritz on 5 March 2013 Many international retailers and other consumer-facing companies have started to grow their African footprints.
Understanding Africa’s seven types of consumers Published by Femi Adewunmi on 30 April 2012 Research firm Nielsen recently identified seven types of African consumers that companies need to be aware of as they target their products to the continent.
Seven tips on how to be successful in Africa’s consumer markets Published by Nissi Ekpott on 30 January 2012 Tapping into the hidden wealth offered by the African consumer markets requires a mindset shift. Large corporations have known this and have been in Africa for decades.
