South Africa needs SMEs – and SMEs need branding know-how Published by Press Office on 11 April 2017 Many SMEs are still vulnerable to common branding and marketing errors that can cost them the success of their business.
Creating a learning marketing and sales organisation to win Published by Masingita Mazibuko on 8 August 2016 Delivering sales and marketing excellence in the face of a dynamic market is vitally important for driving brand growth and gaining a competitive advantage.
Corporate reputation: Build it, guard it, gain from it Published by Marietjie Theron-Wepener on 15 July 2015 In recent years, the reputation of organisations has emerged as a strategic asset.
Build a brand, nurture it and engage with your audience Published by Nadia Takyiwaa Mensah on 29 May 2014 Companies need to be intentional about their brand, its positioning and its success in the market.
Have a clear brand message, and stay true to it Published by Michael Wood on 16 May 2014 To connect with consumers, brands must have a clear picture of their target audience.
Potato chip manufacturer talks about getting Nigerians to buy local Published by Kate Douglas on 22 April 2014 “We as Nigerians always believe that foreign brands are better than locally made brands… which poses a challenge to us.”
