How we made it in Africa

How we made it in Africa

From rejections to $40m – an entrepreneur’s rocky road to success

How Benjamin Fernandes, founder of Nala, survived early challenges to build a global money transfer player.

How we made it in Africa
May 14, 2025
∙ Paid
Benjamin Fernandes, founder of Nala, at the 2025 Africa CEO Forum.

Learn how Kenyan entrepreneurs Leonard and Emily Mcharo achieved financial freedom by their forties, in our new book How we made it in Africa II. The paperback and ebook versions are available here.

When Benjamin Fernandes returned to Tanzania in 2017 after completing his MBA in the US, he had a plan: build a digital money transfer company from the ground up. What followed was a turbulent path marked by investor rejections, threats from large competitors and a failed first product. Yet last year, Nala – his cross-border payments startup – raised $40 million from global investors.

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