South Africa: Turning demand for fruit and veg into a thriving business

Keanu Ferreira launched Ferreira Fresh, a South African fruit and vegetable supplier, in 2016 from the back of a hotel kitchen in Johannesburg.

Keanu Ferreira

Interview with Keanu Ferreira
FOUNDER, FERREIRA FRESH

Lives in: Johannesburg, South Africa

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Keanu Ferreira launched Ferreira Fresh, a South African fruit and vegetable supplier, in 2016 from the back of a hotel kitchen in Johannesburg. What started as a small operation has grown into a major distributor serving restaurants, retailers, and corporate clients. How we made it in Africa editor-in-chief Jaco Maritz spoke to him about the challenges of building the business, the lessons learned along the way, and his plans for expansion.

Topics discussed during the interview include:

• Launching the business from a hotel kitchen in Johannesburg

• The strategies behind securing clients

• Sourcing fresh produce: Balancing direct farmer relationships and market purchases

• How Ferreira Fresh approaches branding and marketing

• Insights gained from building and scaling the business

Watch the full interview below: (only available on howwemadeitinafrica.com)