How we made it in Africa

How we made it in Africa

Nigeria’s craft beer pioneer eyes $65m empire

We speak with Kevin Conroy, founder and CEO of Lagos-based Bature Brewery, about his journey in establishing a craft beer business in Nigeria.

How we made it in Africa
Jun 17, 2024
∙ Paid
Kevin Conroy (middle), with Bature Brewery’s quality control supervisor, Peace Onwuchekwa (left), and head of brewing, Bayo Ijasan (right).

Our new book, How we made it in Africa II: Real stories of entrepreneurs turning opportunity into profit, is available here.


Interview with Kevin Conroy
CO-FOUNDER AND CEO, BATURE BREWERY

Lives in: Lagos, Nigeria


We speak with Kevin Conroy, founder and CEO of Lagos-based Bature Brewery, about his journey of establishing a craft beer business in Nigeria. Interview and text by Jaco Maritz

Highlights from the article include:

  • The early days of Bature as a microbrewing venture from Conroy’s apartment in Abuja;

  • Strategies for a successful crowdfunding campaign;

  • Conroy’s best marketing move so far;

  • The economics of draught beer in Nigeria; and

  • Why e-commerce in Nigeria is not all it’s cracked up to be.

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