How we made it in Africa

How we made it in Africa

HWMIIA Classics: Nigerian entrepreneur breaks into multi-billion dollar coconut industry

Talking business with Ebun Feludu, the founder of Kokari Coconuts & Company, a Nigerian agro-processing company which turns coconuts into a variety of food and personal care products.

How we made it in Africa
Dec 02, 2023
∙ Paid
Ebun Feludu

Our new book, How we made it in Africa II: Real stories of entrepreneurs turning opportunity into profit, is available here. The book was recently shortlisted for the Business Council for Africa (BCA) African Business Book of the Year Awards 2026.

Interview with Ebun Feludu
FOUNDER AND CEO, KOKARI COCONUTS & COMPANY

Lives in: Nigeria


Ebun Feludu is the founder of Kokari Coconuts & Company, a Nigerian agro-processing company which turns coconuts into a variety of food and personal care products. In this interview with Jeanette Clark, Feludu discusses:

  • How she started the business from her kitchen;

  • Landing her first clients which included Lagos coffee chain Café Neo and pharmacy group HealthPlus;

  • Facing the brink of bankruptcy due to non-payment by a major customer;

  • The company’s strategy to take control of its own cash flow; and

  • The importance of weathering the storms of entrepreneurship.

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