Nigeria: Businessman seizes opportunity in fitness industry
Foluso Ogunwale navigated through initial market scepticism and financing challenges to establish iFitness, a gym chain in Nigeria.
Foluso Ogunwale navigated through initial market scepticism and financing challenges to establish iFitness, a gym chain with 20 branches across Nigeria, addressing a gap in the market for affordable and conveniently located fitness centres.
In 2015, when Foluso Ogunwale first launched iFitness, banks and other potential financiers remained sceptical, doubting whether the market was substantial enough to support such a venture.
