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Interview with Lee Hartman
FOUNDER AND CEO, FIELDBAR
Lives in: South Africa
“London called, we answered. Fieldbar now available in a little store you might have heard of. Harrods.” This Instagram post by South African cooler box maker Fieldbar in July of last year announced the company’s expansion to the renowned British department store.
Founded in 2018, Fieldbar has reinvented the traditional cooler box, leading to an investment from Invenfin, the venture capital arm of South African group Remgro. Jaco Maritz interviewed founder and CEO Lee Hartman to learn about the company’s early days, manufacturing challenges, and its branding and design strategy.