Posts Tagged ‘Nigeria’
A look at Nigerian business culture and the incentives that will give companies a much needed edge over their competitors.
Nigerian banking continues to face significant headwinds – in relation to both revenue and costs.
One way companies can create an affinity with African consumers is by working with a local celebrities to endorse their brand.
“Our mission is to provide locally-produced food products to Nigerian consumers in a way that is profitable and sustainable.”
The year ahead holds incredible opportunity – as well as considerable risk.
According to property portal Lamudi, likely real estate opportunities in 2015 lie in emerging cities.
Nigeria could be argued to present the best opportunity for many investors looking at the African continent.
“The way one gets out of a big hole in business, is very simple – stop digging,” says Maneesh Garg.
“Nigeria is the current dumping ground for food produce from all over the world,” said Cynthia Mosunmola Umoru.
“At that time my knowledge about Nigeria was the so-called Google knowledge,” says Marek Zmyslowski.
Diversifying exports has become a priority for development economists and policy makers of resource-rich countries around the world.
“Hiring the wrong people would be one of the mistakes I have made. One major lesson learnt is to always be recruiting.”
As 2014 draws to a close, How we made it in Africa highlights some words of wisdom from African entrepreneurs.
Carlyle recently made a $147m investment in Nigeria’s Diamond Bank.
“We don’t want to win Oscars. Believe me; we are not interested in that stuff. We want an effective product that will make money.”