Africa’s middle class boasts high returns in consumer goods markets, says KPMG Published by Staff Writer on 14 April 2014 The single-largest investment and business opportunity in Africa will be its rising consumer market.
Companies need to get creative to understand their target market Published by Femi Adewunmi on 4 October 2011 “Managers need to be prepared to walk the markets and gain insights from talking to street vendors, watching consumers and building a model of how the market operates.”