Company information

Starbucks coffee to launch in South Africa

Starbucks Coffee International has entered into a license partnership agreement with Emperica Marketing to distribute Starbucks coffee in South Africa in the hotel, restaurant catering, hospitality and leisure channels.

The first Starbucks coffee will be served in select Southern Sun Hotels and Tsogo Sun Casinos in Johannesburg, Cape Town and Durban in time for the World Cup festivities. In South Africa, all Starbucks espresso and espresso-based beverages will be made from 100% Fairtrade certified coffee.

Business Day quoted Starbucks spokeswoman, Carole Pucik, saying: “This is in line with Starbucks’s strategy of entering new markets. This is just one of the ways we develop new markets. However, we have no plans as yet to open a retail presence in SA.”

“As a brand with over 40 years of experience in servicing the local and international business and leisure traveller, and with our focus on building our portfolio of successful brands, we are excited about the association between our brand and the global leader in high quality coffee. We look forward to being able to offer our guests the large variety of coffee options that will be available to them in select hotels,” says Graham Wood, managing director of Southern Sun.

“We are delighted to be partnering with Starbucks to bring the world’s foremost coffee brand to visitors at our entertainment destinations. This partnership is an example of an ongoing strategy that has seen Tsogo Sun Gaming developing relationships with like-minded brands such as Disney to bring The Lion King and Beauty and the Beast to SA, in addition to some leading local entertainment and media brands,” says Rob Collins, managing director of Tsogo Sun Gaming.

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  • Boet Neethling

    The Starbucks coffee sold by Shoprite/Checkers is seriously damaging the quality of this excellent product and the tast is disgusting – like many South Africans noticed, the product did already expired.

    We as a marketing and research business always experience the most enjoyable Starbucks coffee in the USA. Since providing the product at our corporate launches and conferences, many of our clients are interested to become part of the group, operating a franchise shop at a prominent business spot. Can your Sales Team please contact me to discuss this opportunity with my experienced team. Regards.

  • Tracy Noble

    Well well, after travelling the world, it was nice to see that Starbuck coffee was now available in Shoprite Checkers in SA… what I don’t understand is why the products are expired!? did you think that SA people were so stupid they would not notice??
    Disgusted… I’ll stick to Nescafe

  • emma prout

    please post the price of your coffee on this site i need it for a geography essay on fair trade, and cant findit anywhere….. i need the price for columbia and south africa! i need this infomation by wednessday the 23 march 2011 (south africa time) please help me…. you can even just email me the price list!
    thank you

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