Ranked: Kenya’s 40 most valuable brands

  

Mobile telecommunications giant Safaricom is Kenya’s most valuable brand, according to the 2011 Brand Finance Kenyan Top 40 index.

“Safaricom continues to drive home the perception of being a truly Kenyan brand and this, underpinned by consistently strong financial performances over the past five years, has resulted in Safaricom achieving the number one position,” said Brand Finance East Africa in a statement.

The Kenyan Top 40 is dominated by financial services brands, with five banks appearing in the top ten. “This highlights that whilst banks in American and European regions may be struggling to rebuild consumer confidence and trust after the credit crunch, Kenyan banking brands appear to have strong emotional connections with their local audience,” commented David Haigh, CEO of Brand Finance.

The index only includes Nairobi Stock Exchange-listed companies. Each company’s overall brand value was calculated by combining the company’s forecast financial performance with its brand rating (determined in a poll among 347 consumers across Kenya). Valuations are based on the total group revenues for each brand. For example, the brand value of Nation Media Group (which is ranked 13th in the Kenyan Top 40) includes brand values for each of its individual brands such as The Daily Nation, Easy FM, NTV, The Citizen, etc.

Kenya's 40 most valuable brands
Rank 2011BrandIndustry
1.SafaricomTelecommunications
2.East African BreweriesBeverages
3.Kenya Commercial BankBanks
4.Equity BankBanks
5.Barclays Bank of KenyaBanks
6.Kenya AirwaysAirlines
7.Kenya PowerElectric
8.Bamburi CementBuilding Materials
9.Standard Chartered Bank KenyaBanks
10.Co-op BankBanks
11.Kenol KobilOil & Gas
12.British American Tobacco KenyaAgriculture
13.Nation Media GroupMedia
14.TotalRetail
15.Mumias SugarFood
16.East African Portland Cement CompanyBuilding Materials
17.National Bank of Kenya Banks
18.Diamond Trust of KenyaBanks
19.KenGenEnergy
20.Athi River MiningMining
21.UchumiFood
22.Kenya ReInsurance
23.NIC BankBanks
24.TPS Eastern AfricaHolding Company
25.EA CablesElectrical Equipment
26.CfC Stanbic BankBanks
27.UGLFood
28.George Williamson KenyaBeverages
29.ScangroupAdvertising
30.Jubilee InsuranceInsurance
31.The Standard GroupMedia
32.Car & GeneralAuto Parts & Equipment
33.KakuziBeverages
34.Sameer AfricaAuto Parts & Equipment
35.Housing FinanceDiversified Financial Services
36.Eveready East AfricaElectrical Equipment
37.SasiniAgriculture
38.REA VipingoAgriculture
39.Kapchorua Tea Co.Beverages
40.Marshalls EAAuto


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