Ranked: Africa’s top brands
MTN has been named the most valued brand in Africa whilst Shell received the nod as the most valued non-African brand in the inaugural Brand Africa 100 rankings.
Focusing on a regional representation of Sub-Saharan African countries including Botswana, Democratic Republic of Congo, Ghana, Kenya, Nigeria, South Africa, Tanzania, Uganda and Zambia, Brand Africa 100 is based on a multi-tier methodology that incorporates qualitative, quantitative and secondary research.
Non-African brands still play a dominant role on the continent. African brands represent only 33.7% of all the brands nominated by those that took part in the survey, while international brands account for 66.3%. A further breakdown of the African results indicate that South African brands represent 24% of the share, Nigerian brands represent 9% with Kenyan brands representing the remaining 1%.
“One of the primary drivers of Africa’s growth lies in stimulating and growing thriving African and global businesses and brands in Africa” said Brand Africa founder, Thebe Ikalafeng. “And consumers are the ultimate arbiters of that success.”
Most valued African brands
Rank | Brand | Sector | Country |
---|---|---|---|
1 | MTN | Telecoms services | South Africa |
2 | Absa | Banks | South Africa |
3 | NNPC | Oil and gas | Nigeria |
4 | Eskom | Utilities | South Africa |
5 | Shoprite | Retail | South Africa |
6 | Dangote | Consumer, non-cyclical | Nigeria |
7 | Woolworths | Retail | South Africa |
8 | Globacom | Telecoms services | Nigeria |
9 | Pick n Pay | Retail | South Africa |
10 | Vodacom | Telecoms services | South Africa |
11 | Castle | Beverages | South Africa |
12 | Telkom | Telecoms services | South Africa |
13 | SABMiller | Beverages | South Africa |
14 | Guaranty Trust Bank | Banks | Nigeria |
15 | Safaricom | Telecoms services | Kenya |
16 | United Bank for Africa | Banks | Nigeria |
17 | First Bank of Nigeria | Banks | Nigeria |
18 | Tiger Brands | Food, diversified | South Africa |
19 | Zenith Bank | Banks | Nigeria |
20 | Intercontinental Bank | Banks | Nigeria |
21 | Techno | Oil and gas | Nigeria |
22 | Clover | Dairy | South Africa |
23 | Oceanic Bank | Banks | Nigeria |
24 | Tastic | Food | South Africa |
25 | Peak Milk | Dairy | Nigeria |
Most valued brands in Africa (incl. international brands)
Rank | Brand | Sector | Country |
---|---|---|---|
1 | MTN | Telecoms services | South Africa |
2 | Shell | Oil and gas | Netherlands |
3 | Coca-Cola | Beverages | United States |
4 | Nike | Apparel | United States |
5 | Toyota | Auto | Japan |
6 | Absa | Banks | South Africa |
7 | NNPC | Oil and gas | Nigeria |
8 | Vodafone | Telecoms services | Britain |
9 | Heineken | Beverages | Netherlands |
10 | Samsung | Electronics | South Korea |
11 | HP | Electronics | United States |
12 | McDonald's | Retail | United States |
13 | Eskom | Utilities | South Africa |
14 | Shoprite | Retail | South Africa |
15 | Pepsi-Cola | Beverages | United States |
16 | LG | Electronics | South Korea |
17 | Honda | Auto | Japan |
18 | Dangote | Consumer, non-cyclical | Nigeria |
19 | Airtel | Telecoms services | India |
20 | Mercedes-Benz | Auto | Germany |