“I can accept that many Africans don’t have much money. I can’t accept they are any less sophisticated consumers.”
Africa needs to deal with the misconceptions around the continent’s size, risks and opportunities by branding and marketing itself better.
“Private sector development has a much greater potential to improve self-sufficiency and prosperity than charity.”
During a session at the recent World Economic Forum on Africa, held in Cape Town, experts discussed the latest developments in addressing the continent’s energy infrastructure constraints.
Companies who are not currently doing business in Africa perceive it as the least attractive investment destination in the world.
“The biggest threat to Africa is not invasion by neighbours; it is poverty.”
On entering new territories, companies are confronted with the need for localising their offering.
Rachel Tladi tells How we made it in Africa about the challenges of being a businesswoman in the male-dominated construction industry.
How we made it in Africa talks to Chris Kirubi, a leading entrepreneur and investor in East Africa.
Gerald Mahinda, managing director of Brandhouse, shares his thoughts on how to be successful in Africa’s consumer markets.
One Degree Solar’s BrightBox system powers lights, smartphones, tablets, and radios.
A trusted and capable local business partner is a sought-after commodity in Africa.
“We need to look at ways to unlock the youth demographic dividend.”
“I think we are missing an unbelievable opportunity,” says Robert Scharar.
The fact that Kenya’s recent elections was conducted relatively peacefully should send a positive message to investors, says Alan Cassels, Kenya country manager of DHL.