“Old Fashioned” Fish and Chips – the success keeps on growing

BY Promotional Feature | Promotional Feature | April 23, 2012 at 12:01

Success is the only option for “Old Fashioned” Fish and Chips, excelling in every aspect of their brand, and exceeding almost all expectations of what a fish and chips take away business can really do, “Old Fashioned” has really proved to all South Africans that traditional is best!

“Old Fashioned” Fish and Chips is a family-run business, founded and established in 2002 by CEO Emilia De Sousa. Emilia just knew from the beginning that “Old Fashioned” Fish and Chips was a winning idea, ready to take the industry by storm, one store at a time. With the right principals, values, and people in place, Emilia and her team have managed to create and sustain an expansion of 5-8 stores monthly. “Old Fashioned” Fish and Chips now has over 300 stores located countrywide, and has a global ambition to expand internationally.

“Old Fashioned” Fish and Chips has been an inspirational success to all South Africans, allocating businessmen an opportunity of great proportions as well as creating numerous jobs throughout the country. In 2011 alone, “Old Fashioned” Fish And Chips opened over 100 stores, created 6 700 jobs, fed over 40 million customers, and sold 1 050 tons of fish and 19 365 tons of potatoes. Among many other recognised achievements “Old Fashioned” Fish and Chips were the proud winners of the 2011 RASA franchise of the year.

Franchisees are delighted by the unbelievably low set up costs, fixed royalties and a remarkable 11 month return on investment. Upon payment, all franchisees will receive floor to ceiling tiling right through to having unskilled employees trained to the highest level of hygiene, customer service, presentation and goal driven ambition to ensure the store expands and franchisees operate independently.

“Old Fashioned” Fish and Chips produce their loved-by-all delicious fish with a traditional spice based batter, organically sourced hake and ensure that the whole of South Africa is scoured to find only the best “A” grade potatoes. Customers of “Old Fashioned” cannot resist the mouth-watering taste of each and every meal served, they savour each bite as the delectable flavours and spices dance with their taste buds. It’s not just a meal, it’s an experience. “Old Fashioned” Fish and Chips ensure that each and every expectation is exceeded, from welcoming service, to a fun enjoyable atmosphere filled with that delightful salt and vinegar aroma of fresh fish and chips. In January 2012, which is generally a quieter month, “Old Fashioned” Fish and Chips used an astonishing 12 600 litres of tomato sauce, 32 000 portions calamari, 160 000 litres of oil, 320 000 sausages, 650 000 hake portions, 2 070 000 kg of potatoes.

Based on “Old Fashioned” Fish and Chips’ impressive performance to date, the traditional run franchise certainly has the right recipe for success … can you really afford not to be part of it?