Archive for the ‘Business Insight’ category
Where to invest in Africa
The case for investing in Africa has been widely made. The continent is booming and offers a largely untapped market, which is evident when seeing businesses investing widely in sub-Saharan Africa.
Why a one-size-fits-all approach won’t work in Africa
Large income disparities and diverse attitudes exist among African consumers, leading to very different spending and media consumption habits.
Understanding Africa’s seven types of consumers
Research firm Nielsen recently identified seven types of African consumers that companies need to be aware of as they target their products to the continent.
Five social media marketing mistakes your business should avoid
Not all brands have mastered online interaction. Here are five common social media marketing mistakes and how to avoid them.
African renaissance still 10 to 15 years away, says Frost & Sullivan
“Africa still has a fair amount ground to cover before it reaches the point of no return with regards to economic development.”
Seven tips on how to enter the African market
During a recent webcast Hendrik Malan, operations director for Africa at Frost & Sullivan, shared some practical tips on how to invest in the continent.
6 tips on how to make the most of conferences in Africa
Claude Harding looks at how to get the most out of the conference and exhibition experience.
What to do when your company becomes too big
Many entrepreneurs battle with the transition from a small to medium-sized company. Cheryl Nesbitt, founder of South African cooking school Capsicum Culinary Studio, offers some help.
Four ways how your company can boost sales
Consulting firm McKinsey & Co. interviewed around 100 sales executives from around the globe to learn what separates great sales leaders from the also-rans. Here are four ideas on how to use your company’s sales team to boost growth.
Seven tips on how to be successful in Africa’s consumer markets
Tapping into the hidden wealth offered by the African consumer markets requires a mindset shift. Large corporations have known this and have been in Africa for decades.
Need funding for your business? Here are the options
Many businesses need funding at some stage, whether it is a startup wanting to purchase assets or an existing company looking to expand. Claude Harding explains the basics of fund raising.
Why offering customers more choice is not always better
Conventional wisdom says that the more choice shoppers have, the more likely they are to buy a product. This is often not the case.
10 thought-provoking quotes on doing business in Africa
We feature 10 inspiring quotes from leading business people, entrepreneurs and thinkers.
Don’t let social media damage your personal brand, career
People should ensure that their profiles on social media networks such as Facebook and Twitter don’t damage their personal brands.
Nine tips on how to network like a pro
Conferences, product launches and other corporate functions can be good platforms to make business contacts and to meet potential new clients.
