Mobile telecoms operator MTN and retailers Shoprite and Woolworths have been named as the top three African brands in the latest Brand Africa 100 ranking.

The top 10 African brands are dominated by South African brands. However, many of these brands do have a footprint in other African countries.

An African brand is defined as a “multi-national brand developed in Africa, by Africans, with a secondary or primary listing in Africa, serving customers primarily in Africa, a growing international recognition and/or footprint, and contributes to Africa’s economic growth and global image and reputation”.

The Brand Africa 100 valuation is based on a methodology that blends a brand’s financial performance and consumer admiration scores to create a unique index and ranking.

African Brands Top 10

Rank	Brand	Industry Group	Country of Domicile	Global Brand Value 2013	Africa Brand Value 2013
1	MTN	Telecoms Services	South Africa	5,172	4,655
2	Woolworths	Retail	South Africa	1,294	1,294
3	Shoprite	Retail	South Africa	1,115	1,115
4	Pick n Pay	Retail	South Africa	1,035	1,035
5	Globacom	Telecoms Services	Nigeria	655	655
6	Castle	Beverages	South Africa	340	272
7	Tusker	Beverages	Kenya	222	222
8	Dangote	Consumer, non-cyclical	Nigeria	216	216
9	Guaranty Trust Bank	Banks	Nigeria	201	201
10	Tiger Brands	Food diversified	South Africa	201	201