Back to business in 2011 … How to make this year work for you!

Education, Opportunities | BY Promotional Feature | January 20, 2011 at 13:59

What are your business goals and objectives for 2011? Even more importantly what stands in your way of achieving your goals and objectives?

At the Training Shop we understand that businesses and entrepreneurs need to focus on four specific areas … right now … to achieving success!

We have four workshops that will put you way, way ahead of your competitors. All these workshops are about how to “Make More Moola”!

Attend these workshops and learn about:
1. Sales
2. Personal Productivity
3. Internet Marketing
4. Customer Relationship Management.

1. Sales Workshop … How to crack the code of effective sales?

Do you spend a lot of time and money on sales and marketing? Statistics have shown that it costs a company anywhere from R400 to R1 000 every time a salesperson sees a new prospect. Are you frustrated and angry at your lack of progress to date? http://www.trainingshop.co.za/pSALESW/Sales-Training—Workshop.aspx

This one day Sales Workshop consists of 6 modules:
1. Self Mastery
2. Sales Cycle
3. Sales Process
4. Finding Qualified Markets
5. Client Mastery
6. Mastering Persuasion

To learn how to build a solid foundation for your future sales … attend the best sales training workshop in South Africa! http://www.trainingshop.co.za/pSALESW/Sales-Training—Workshop.aspx

2. Personal Productivity Workshop … How to plan and organise so you no longer procrastinate or spend time on crisis management?

The basic problem faced in the workplace is not coming up with ideas or setting objectives – but in being able to convert plans into results!

For effective planning you need to know:
1. What exactly is being planned?
2. What are the constraints that you are working under that affect the plan?
3. What are your priorities?
4. What risks need to be taken into account? http://www.trainingshop.co.za/pPERPRODA/Personal-Productivity-Attend-a-Training-Course.aspx

Procrastination is putting things off. Why do we put things off instead of doing them?

There are four ways to deal with procrastination:
1. Take ownership of your own procrastination.
2. Do something to get things moving.
3. Remove the fear of failure from standing in the way of your effectiveness.
4. Start today – right now!

An objective without a deadline is a wish! Attend this half day workshop to learn how to set “SMART” goals and objectives.
What is standing in your way? You may be surprised to learn that it is yourself!

At the workshop you will learn how to develop a step by step action plan for your personal productivity. http://www.trainingshop.co.za/pPERPRODA/Personal-Productivity-Attend-a-Training-Course.aspx

3. Internet Marketing Strategy Workshop … How to fuel up you strategy to attract more quality visitors to your website!

What do the search engines want so that your website can get top rankings? When you get this right, your organisation will:
• Build a preeminent online brand
• Generate more qualified visitors to your website
• Sell them your products and services

Do you need this workshop? Ask yourself the following questions:
1. Do you have the “Perfect Page”?
2. Do you understand Search Engine Marketing?
3. Do you use Social Media as a marketing tool?

These 3 vital concepts that will ensure your website gives you and your organisation a substantial return on investment (ROI). http://www.trainingshop.co.za/pINTMARKSW/Internet-Marketing-Strategy—-Workshop.aspx

The Internet Marketing Strategy Workshop consists of 3 Modules covered in one day:
Module 1 – The Perfect Page
• Learn how to craft your copy so that it’s attractive to Google and other search engine
• If you can’t write and don’t have the money for a professional copywriter, discover the shortcuts used by top Internet marketers to generate quality content
• And more …

Module 2 – Search Engine Marketing
• How to uses page titles, meta tags and meta descriptions?
• How to measure the success of your website through Google Analytics
• And more …

Module 3 – Social Media
• How to build your brand, talk to your clients and increase your profits with blogging
• How to network using facebook and twitter
• And more … http://www.trainingshop.co.za/pINTMARKSW/Internet-Marketing-Strategy—-Workshop.aspx

4. Customer Relationship Management (CRM) Workshop … How to increase profitability through providing a better customer service?

The customer is King and Queen and literally affects the sustainability of your businesses.

It should come as no surprise that successful CRM implementations can have a phenomenal impact and increase profitability.

To provide a better service to the customer you need to directly meet your customers’ needs. Your CRM programmes should:
1. Shift the focus from product to customer
2. Streamline your offer to what the customer requires, not want your business can make
3. Highlight what competencies you required

The customer service process blends together:
1. Information
2. Products
3. Service
4. People
5. Communication

It is important to remember that customers do not get service from the organisation, nor from its systems (no matter how high tech or elaborate they are). Customers get service from people. Even in business to business (B2B) transactions … people do business with people! http://www.trainingshop.co.za/pCRM%20ATTEND/Customer-Relationship-Management—Attend-a-Training-Workshop.aspx

Attend this one day CRM workshop and learn about:
1. The importance of customer relationships
2. How to identify the components of CRM?
3. What factors that can cause CRM to fail?
4. How to identify types of customer and recognise their potential impact on your business? http://www.trainingshop.co.za/pCRM%20ATTEND/Customer-Relationship-Management—Attend-a-Training-Workshop.aspx

The Training Shop has four workshops that will put you way, way ahead of your competitors. All these workshops are about how to “Make More Moola”!

Pearl Seigel is the “Main Woman” at the Training Shop. Pearl holds a Masters Degree in Business Leadership (MBL), from the Graduate School of Business Leadership, University of South Africa. http://www.trainingshop.co.za/c24/About-us.aspx

Her thesis was entitled Brand Symbolism: an exploratory study of the Proudly South African brand in selected suburbs of Pretoria. Branding, community values and South African national culture were explored.

Pearl’s work experience includes marketing, branding, communication, consulting, training, accountancy and auditing. She has worked in many different business environments in retail and service industries.

The Training Shop believes that Training + Skills Development = Empowerment

** How we made it in Africa and the Training Shop has launched an exiting new competition where one winner will receive a R1,000 (US$142) voucher to be used for any product listed on the Training Shop website.

If you “Like” the Training Shop on Facebook, follow trainingshopza on Twitter and subscribe to the newsletter and SMS list – your name will be entered four times. The winner will be announced on 31 January 2011.