Africa’s top three young entrepreneurs share their secrets to success

According to Mawano, it is a myth that a person simply needs money and connections in order to be a successful entrepreneur. “It’s all about good strategy and it’s all about improvising with what you have. Really, the best tool is creativity. If you are a creative person, then you are going to figure it out.

“If you are not a very creative person – and have your own distinct set of skills – then get someone who is creative on your team. If you have a very creative team around you then pretty much anything that comes your way you are going to be able to knock down.”

Mawano believes his success comes from his tenacity, dedication and passion for what he is doing, adding that these traits keep entrepreneurs going through the long working hours that are typically needed to start a business.

He advises aspiring entrepreneurs to begin early. “And that doesn’t mean starting your own business early. It means thinking about the kind of industry you want to work in, analysing that market and just amassing information. Information is power and if you have a dream of starting a certain enterprise, it’s time to start researching that now.

“I feel that Africa is kicking into its golden age. There is so much opportunity that there is enough for everyone… So I suggest they get started.”

Domitila Silayo (21), founder of Jatropha Soap Production, Tanzania

The idea of producing Jatropha’s handmade soaps with medicinal uses came to Domitila Silayo when she attended an agricultural festival with her brother in 2012 and was introduced to some of the medicinal and cosmetic uses of the Jatropha plant. The plant extract, for example, has healing properties for a number of skin problems, such as ringworm and dandruff.

“We have Jatropha plants in our country but people are not using it,” Silayo explained to How we made it in Africa. “So I thought that was an opportunity and started making the soap.”

After doing research and raising finance from family to buy the oil and equipment, Silayo and her brother went into producing Jatropha soap from a room they rented. Today she produces around 1,000 bars of soap a month and has one other full-time employee. Last year she won third place in the Anzisha Prize.

Although Silayo’s business is still young, she believes her entrepreneurial success comes from looking to solve a problem in her community, and suggests others do the same.

“[Young entrepreneurs] should try to look at the problems their society is facing and try to think of what can be the solution to the problem. That is how I came up with my idea of making soap with Jatropha oil… My society has a lot of people who are suffering from different skin diseases and the Jatropha soap is one of the soaps that help in curing [them].”

She has also learnt that business success does not come without hard work, humility, determination and focus. “I have learnt that you also don’t need to do everything yourself. Entrepreneurs should learn to delegate to other people. You need to have people who can help and advise you. You don’t have to leave all the baggage to yourself.”

Furthermore, she advises young entrepreneurs to be brave enough to try new ideas and think differently.

“You should know that entrepreneurs who are successful right now also faced many problems when they first started out. Entrepreneurship is a process. It’s a process that someone faces and has to go through – from a small stage to a higher stage – without losing hope. Always try to pull up your socks and open yourself up to new ideas. And have the courage to know that you can do it, because all entrepreneurs face the same problems. You are not alone,” she emphasised.

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