“Old Fashioned” Fish And Chips – Proving that traditional is best

BY Promotional Feature | Promotional Feature | February 19, 2012 at 16:51

“Old Fashioned” Fish And Chips, founded and established by CEO Emilia De Sousa in 2002, is excelling at an extraordinarily rapid pace, wining the hearts of all, in every community. “Old Fashioned” Fish And Chips, fast becoming the industry leader, now has over 300 stores located countrywide, with an expansion of 5 to 8 stores monthly, and has a global ambition to expand internationally.

In 2011 alone, “Old Fashioned” Fish And Chips opened over 100 stores, created 6,700 jobs, fed over 40 million customers, and sold 1,050 tons of fish and 19,365 tons of potatoes. Among many other recognised achievements “Old Fashioned” Fish And Chips were the proud winners of the 2011 RASA franchise of the year.

“Old Fashioned” Fish And Chips is a traditional family-run business, taking their passion for the success of their franchise to a whole new level of passion, dedication and hard work, striving for nothing short of perfection in every aspect of the brand. “Old Fashioned” Fish And Chips as the franchisor has found that sticking to the basic fundamentals is the best way to succeed in this market. “Old Fashioned” Fish and Chips focuses on taking customers back to those simpler days of good delicious food shared with family and friends, delicious smells filling the air, low prices, reputable quality and kind, friendly service you can trust. “Old Fashioned” Fish And Chips strives to always put the customer first.

“Old Fashioned” Fish And Chips produces their loved-by-all delicious fish with a traditional spice-based batter, organically sourced hake and ensures that the whole of South Africa is scoured to find only the best “A” Grade potatoes to ensure the continuation of the oldest traditional concept known to our taste buds. Through their open-plan kitchen set-up, and well-trained staff, “Old Fashioned” Fish And Chips is uniquely dedicated to ensuring the highest level of cleanliness.

“Old Fashioned” Fish and Chips pride themselves on maintaining uniformity and top standards to set them apart from all the rest. “Old Fashioned” is also an environmentally conscious organisation, applying modern greening principles throughout all of its operational phases, such as, using organically sourced products.

“Old Fashioned” Fish and Chips is always looking for more innovative, energetic, efficient and reliable franchisees to join the family. “Old Fashioned” Fish And Chips offers franchisees a once in a lifetime opportunity to conquer their dreams through affordable setup costs and low marketing and royalty fees. Financial statements have revealed that most stores achieve an astonishing 11 month return on investment. Furthermore, upon payment, franchisees will receive a turnkey operation, from floor to ceiling tiling right through to having unskilled employees trained to the highest level of hygiene, customer service, presentation and goal driven ambition to ensure the store expands and franchisees have all the tools needed to make a success out their business.

“Old Fashioned” Fish and Chips is the fastest growing brand in South Africa and after 10 years of inspiring and unbelievable growth, this traditional family-run business has certainly proved that they have the right recipe for success.