“Old Fashioned” Fish and Chips – Bucking the trend

BY Promotional Feature | Promotional Feature | April 10, 2012 at 08:41

By offering customers real value for money “Old Fashioned” Fish and Chips has become one of the unique businesses in South Africa that thrives in times of economic uncertainty and hardship, proving that success can be achieved in any economic condition.

“Old Fashioned” Fish and Chips originally targeted lower LSM groups, but through their delicious taste, unbelievable quality and affordable pricing, “Old Fashioned” Fish and Chips soon became loved by customers from all walks of life. This is just one of the reasons of how the brand has become one of the fastest-growing franchises, opening stores countrywide in a wide range of areas.

As a family-run business, “Old Fashioned” Fish and Chips is based on a strong family ethos with values of loyalty, respect and integrity, allowing the brand the ability to retain its personal touch despite its rapid expansion and large footprint.

“It is a brand that caters to the entire market,” says Operations and Marketing Director Nicolas De Sousa. “Another reason for our popularity is that South Africans have always loved traditional fish and chips and many have grown up with this as a popular takeaway dish shared with family and friends.”

The secret spice-based batter is one of the main elements that gives “Old Fashioned” Fish and Chips a competitive edge. No other imitation has been able to replicate it. “This is what gives our fish that original, delicious, mouth-watering taste experience.” It is this batter and taste that discerns “Old Fashioned” Fish and Chips from the rest.

The brand intends to achieve even greater things in the year ahead with international expansion being considered as a big possibility. The launch of a second brand, with a rollout of 75 stores this year, is also being panned out.

Despite the brand’s rapid growth, opportunities for franchisees have not dried up, both locally and into the rest of Africa. “Old Fashioned” Fish and Chips is looking for franchisees that are determined, dedicated, motivated, energetic and entrepreneurial in spirit to join the family.

In addition to its popularity, franchisees have the opportunity to become part of a brand that has low set-up costs, fixed royalties and an average return on investment of only 11 months.